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A key to success in any digital service is understanding exactly what value you are bringing to the user. What problem are you solving or what benefit are you proposing? While the answer to this question may seem obvious to you, seeing how your product or service acts relative to alternative products and services, and how your product and services need to be presented in the entire consumer experience cycle - from discovery, registration, use, interface with complementing services, through to upgrades, maintenance and even disposal - will be key to the ultimate success of your offering.

Once you have optimized your product and service, you are often faced with how to
maximize the value of your solution or your company. This can present a complex choice of
build vs buy, positioning for acquisition or raising funds, spinning off a product or integrate
with other offerings.

The landscape is ever changing, and finding the right information and implementing the right solutions is a daunting task. To find out more about the changing digital landscape, please read the blog of Managing Director, JT Klepp.